BTS and Halsey’s ‘Boy With Luv’ has smashed an enormous Spotify milestone because it turns into the primary Korean-language music to surpass 1billion streams on the platform.
Initially launched in 2019, the music featured on BTS’ ‘Map Of The Soul: Persona’ and rapidly broke the file for probably the most seen music video debut in YouTube historical past. It went on to develop into the quickest music video to hit 100 million views, reaching the milestone in underneath 2 days.
The observe has now damaged one other file, because it turns into the primary Korean-language music to achieve 1billion streams on Spotify.
Oh my, my, my! @BTS_twt & @halsey‘s Boy With Luv has joined the #BillionsClub ❣️ https://t.co/PEdjQEWjna pic.twitter.com/I50UyggmqZ
— Spotify (@Spotify) February 10, 2023
Again in 2021, BTS turned the primary Korean act to realize a billion streams with ‘Dynamite’. The music has since been added into Spotify’s official ‘Billions Membership’ playlist, alongside hits like Harry Kinds‘ ‘Watermelon Sugar’, Ed Sheeran‘s ‘Form Of You’ and extra.
To rejoice, the Ok-pop group ate off their official plaque, following within the footsteps of Drake (with ‘In My Emotions’), Halsey (with ‘With out Me’ and collaborative observe ‘Nearer’) and Joe Jonas (with DNCE’s ‘Cake by the Ocean’).
Final 12 months, BTS’ 2021 English-language hit ‘Butter’ turned the group’s second single to amass over a billion streams on Spotify.
Talking about making ‘Boy With Luv’, Halsey stated: “It was actually cool for us to come back collectively and do one thing that displays all of us, I believe. It’s a very particular marriage of music in America and music in Korea that’s our music for the world and I believe that’s actually, actually wonderful.”
“Being on set with BTS could be very intimidating as a result of they’re all so unbelievable,” Halsey added, earlier than she stated that the boys made her “really feel actually calm and at residence”.
In a 4 star assessment of the EP, NME stated: “As they proceed to interrupt information and defy expectations, BTS’ metaphorical (and already palatial) residence is simply going to get greater. ‘Map Of The Soul: Persona’ is proof of that, and finds them setting the bar intimidatingly excessive – for fellow Ok-pop artists, ones throughout the globe, and themselves.”
BTS are presently on hiatus as all seven members are set to serve their obligatory navy phrases with out particular exemptions in South Korea. In line with Huge Hit Music, they “are wanting ahead to reconvening as a bunch once more round 2025 following their service dedication.”
