“Now I swear this inexperienced is simply in every single place,” Charli xcx jokes. The British pop star is sitting in a crisp leather-based seat inside a black Mercedes-Benz van, a couple of minutes into the lengthy journey throughout London from her house to Wembley Area. Tonight, Charli can be making a shock look at her pal, collaborator and soon-to-be tourmate Troye Sivan’s late-June live performance there — however proper now, she’s targeted on the neon inexperienced hue of each the tissue field throughout the seat from her and my laptop computer case. Exterior, I spot a automotive of the identical shade passing by, then a person in a neon inexperienced development vest. Has this shade all the time been so distinguished, or are we solely simply now noticing it?
All the things about Charli’s sixth studio album, brat, launched June 7 to huge vital acclaim and business success, began with its title and its cowl: the now ubiquitous lime inexperienced sq. with “brat” printed on it in barely blurred Arial font. Scrolling via her previous texts later, Charli searches for the precise day when she got here up with the duvet artwork. “OK, discovered it,” she says lastly, leaning in to share. “On March 16, 2022, I texted my mates, ‘I believe it ought to simply be one phrase on the album cowl… Perhaps it must be referred to as brat.’ ” When she began writing the album’s music about six months later in Mexico Metropolis, she used the title as a jumping-off level for the perspective and brazenness she needed every tune to embody.
Learn the complete Billboard Charli xcx cowl story right here.