For his newest NOCTA x Nike drop, Drake retains the household shut and tags in his son Adonis for an intimate marketing campaign celebrating the Air Drive 1 Low “Love You Eternally.”
Together with exhibiting off their fancy ft, the father-son duo additionally get their hair braided within the new photographs, as Adonis poses in a Nike sweater. The brand new NOCTA marketing campaign additionally options polaroids-style photographs of Kehlani, Younger Nudy, and Jonas Wooden with their respective households. In line with Hypebeast, the sneakers “characteristic premium leather-based uppers accented by redesigned perforated toe panels, and the North Stars motif embroidered on the left heel. Ending up the design of the shoe are plastic alphabet and quantity beads, together with molded outsoles with miniature hearts.”
Final month, Kevin Durant was a featured mannequin for Drake‘s NOCTA basketball assortment. Durant and Drake’s brotherly relationship is well-documented. The 2-time NBA champion just lately acquired A&R credit score for Drake’s For All The Canine and earned an government producer slot on the rapper’s newest Scary Hours version.
As for Drake, For All The Canine continues dominating the charts. Final week, the album rebounded and soared again to No. 1 on the Billboard 200 courtesy of the undertaking’s Scary Hours version. “You Broke My Coronary heart” and “Evil Methods,” that includes J. Cole, debuted at Nos. 5 and 10, respectively, on the Sizzling R&B/Hip-Hop Songs chart. These two entries additional solidified Drake’s maintain on his document for probably the most prime 10s amongst all artists within the Sizzling R&B / Hip-Hop Songs division, as he leads the cost with 130.
Take a look at the Air Drive 1 Low “Love You Eternally” marketing campaign right here.
