Drake’s feud with Kendrick Lamar has reached one other degree: The Canadian rapper is claiming that Common Music Group and Spotify have inflated the streams of Lamar’s diss music geared toward him.
Drake’s Frozen Moments firm filed a petition in a New York courtroom Monday, alleging that UMG — the guardian label each rappers are signed to — “launched a marketing campaign to control and saturate the streaming companies and airwaves with a music, ‘Not Like Us,’ in an effort to make that music go viral, together with by utilizing ‘bots’ and pay-to-play agreements.”
UMG stated in a press release that the allegations are “offensive and unfaithful.” Drake is signed to UMG subsidiary Republic Data, whereas Lamar is signed to UMG’s Interscope Data. The petition comes days after Lamar launched the shock album GNX and months earlier than he’ll headline the Tremendous Bowl halftime present.
“Not Like Us” is among the 12 months’s largest hits. It spent two weeks on prime of the all-genre Billboard Sizzling 100 chart; it spent 20 at No. 1 on the Sizzling rap songs chart. The music is nominated for 5 Grammy Awards, together with music and report of the 12 months. It has change into a world, cultural anthem and greater than a diss observe.
Lamar launched the anthemic West Coast banger in Could after the rappers’ feud resurfaced in March. After going backwards and forwards with diss songs, Lamar dropped “Not Like Us,” calling Drake a pedophile and accusing him of appropriating Black tradition. The upbeat DJ Mustard-produced observe set streaming information and spectators topped Lamar the winner of the battle consequently. The meat originated in 2013 when Lamar — who previously collaborated with Drake and opened for him on tour — despatched pictures to 11 of his contemporaries by his visitor verse on Large Sean’s “Management.”
