Ed Sheeran is coming to a kitchen close to you. On Tuesday (Feb. 21), the “Unhealthy Habits” singer introduced that he has created Tingly Ted’s, a model of sizzling sauce in collaboration with Kraft Heinz that’s based mostly on his childhood nickname, Ted.
The singer-songwriter shared the information in a video posted to his Instagram feed that detailed his reasoning for making a sizzling sauce model of his personal.
“I really like my meals — that’s no secret. However the older I get, the extra I would like spice. So we’ve developed a sizzling sauce referred to as Tingly Ted’s. I’ve developed this over time with some skilled hot-sauce makers and we principally whittled it all the way down to the perfect flavors, the perfect chilis,” Sheeran stated within the video. “I needed it the identical consistency of ketchup, and I needed one thing that took the next place on my shelf or within the fridge that didn’t simply get relegated to the cabinet with all the opposite sizzling sauces.”
Sheeran captioned the heartwarming brief, “I felt like one thing was profoundly lacking in my life, and after a lot soul looking out, I realised it was a correct sizzling sauce. So I made @tinglyteds. I adore it, coming to a shelf close to you quickly #therockhastequilaihavehotsauce #bizznizzman #fridge.”
Rafael Oliveira, EVP and president of worldwide markets at Kraft Heinz is worked up over the collab with the four-time Grammy winner. “It’s uncommon to search out somebody who’s as enthusiastic about sauces as we’re – and it’s no secret Ed is already one of many largest Heinz Tomato Ketchup followers you’ll find – so after we heard he needed to make his personal sizzling sauce, we in fact needed in,” he stated in a press launch. “We invited Ed to collaborate and moved rapidly to develop a recipe that introduced his imaginative and prescient to life. … We are able to’t await folks to strive it.”
Tingly Ted’s is available in two varieties: Tingly and Xtra Tingly. The Tingly sauce is described as a “medium sizzling sauce that seems like a warming hug in a bottle,” whereas Xtra Tingly — listed as having a 39 p.c jalapeño content material — is right for these eager to take their spice to the subsequent stage. Based on the Tingly Ted’s web site, the sauces “are the proper squeeze on your fries, nuggets, falafels, fried hen or, fairly truthfully, any meal in any respect!”
Followers and sizzling sauce aficionados eager to strive Tingly Ted’s might want to wait to strive it, as an official launch date for the sauces has not been introduced. The pair of sauces is at the moment out there for pre-order in Europe, Australia and New Zealand on tinglyteds.co.uk for £6.
Watch Sheeran discuss Tingly Ted’s within the video under.
