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In accordance with a brand new survey, Gen Z are additionally twice as more likely to spontaneously name in sick to work as a way to go to a gig, in comparison with millennials.
viagogo performed the survey of 2000 adults in July 2023 in partnership with YouGov. 19 per cent of Gen Z members mentioned that an unmissable live performance was the primary motive they’d skip work on the final minute, in comparison with 8 per cent of millennials.
The millennial label usually applies to anyone born between 1981 and 1996, whereas Era Z had been born between 1997 and 2012.
Elsewhere, the survey revealed that 61 per cent of Gen Z members have seen greater than 25 live shows of their lifetime and whereas 43 per cent of them would hand over booze for six months for the prospect to be entrance row at their favorite artist’s gig. On common, 28 per cent of UK adults surveyed mentioned they’d do the identical.
The survey additionally revealed that social natives Gen Z are 10 per cent extra seemingly than millennials to share content material from dwell occasions on social media, however regardless of this – 84 per cent of followers mentioned they’d put their cellphone right down to get pleasure from their favorite track carried out dwell.
It comes as one in 5 (20 per cent) Gen Z adults have been so emotionally overcome that they’ve cried at a gig, in comparison with 18 per cent of millennials and simply 11 per cent of child boomers, who’re adults born between 1946 and 1964.
The survey additionally revealed that 21 per cent of UK gig goers contemplate their first live performance extra memorable than dropping their virginity (13 per cent) or getting their first job (20 per cent). 15 per cent of Brits mentioned that dwell occasion tickets are their favorite present to obtain, in comparison with clothes (9 per cent), luxurious items (9 per cent) and wellness merchandise (8 per cent).
Nonetheless, journey got here out on prime, with 22 per cent of globe-trotting Brits deciding {that a} journey away is the proper present.
