Simply over half of Britons have been prevented from attending a reside music occasion lately as a result of rising ticket costs.
The discovering emerged from a YouGov ballot which paints a troubling image for the UK reside music scene, significantly amid the present price of dwelling disaster. Whereas reside music stays well-liked – 60 per cent of respondents had been to at the very least one gig of their lifetime and 14 per cent are “common” gig goers – the ballot discovered that 18 per cent of Brits had “steadily” been priced out of attending reveals as a result of the price of tickets.
Simply over three-quarters of individuals (77 per cent) described live shows as “costly”, with 44 per cent saying they had been “very costly”. Amongst gig-goers, 75 per cent had paid upwards of £50 for a live performance ticket, 36 per cent had spent over £100 on one and 9 per cent over £200.
Compared, when requested what they might think about a good worth to see a preferred act at a big scale live performance, 53 per cent mentioned £40 or much less.
The Music Venue Belief launched an announcement onto their Fb responding to YouGov’s findings, during which that they emphasised that there are nonetheless methods of seeing reside music at extra inexpensive costs in grassroots venues.
The UK public says lower than £40 is a good worth for a reside music ticket. The headline says individuals are being ‘priced out…
Posted by Music Venue Belief on Friday, December 23, 2022
“There are actually a whole bunch of good, reside affirming, unbelievable reveals occurring each single day at native grassroots music venues. The typical worth of admission is £10.90 a ticket, however there’s virtually actually one close to you this week for lower than a tenner. They’re carried out by fantastically gifted musicians, simply pretty much as good as any you’ll see on an enormous stage,” they wrote.
There gained’t be flying pianos or cartwheeling robots, however as of late there can be nice sound and lighting, delivered by skilled technicians. Bar costs are inexpensive, the employees are welcoming, and the viewers in them desires you there as a part of the neighborhood. And no, Harry Types isn’t enjoying, however you already know who’s? Any individual who deserves an viewers simply as a lot, who has written as many songs, is simply as passionate in regards to the music they’re making, who has one thing to carry out for you that you just may fall in love with.”
They added: “There’s one thing critically improper there, as a result of it’s actually the most cost effective, best, most accessible cultural expertise there may be.”
The organisation pledged to “discover the one third of the general public who didn’t attend a present in 2022 and ensure they know what they’re lacking out on”.
“Let’s get out into our communities and guarantee that each single particular person in them is aware of they’ve entry to reside music. Lets guarantee our native and nationwide press are reflecting that. Let’s see the unbelievable music from these implausible areas on our TV, talked about on our radio, a part of the nationwide dialogue of who we’re and what we do.”
The YouGov ballot additionally revealed that most people are largely in opposition to the concept of surge pricing, with half of respondents saying they’re “strongly in opposition to” the brand new follow of ticket websites like Ticketmaster inflating ticket costs according to demand similarly to pricing programs for taxis or lodge rooms. Though the system is designed to fight ticket touting, solely 5 per cent of the general public help it. It has been extensively criticised as being unfair to followers who might be overlooked of pocket in the event that they need to see their favorite big-name artists reside.
