Halsey is formally killing their ego.
The singer dropped a music video for her newest single, “Ego,” on Friday (Sept. 6). Within the clip, Halsey performs two characters representing two variations of themselves. On one finish of the dinner desk, the star is seen with lengthy, purple hair with full glam make-up and a black mini gown. On the other finish, Halsey rocks quick hair of the identical shade, sporting no make-up and a tuxedo.
“I believe that I ought to attempt to kill my ego/ ‘Trigger if I don’t, my ego may kill me/ I’m all grown up however by some means recently/ I’m appearing like a f—ing child/ I’m actually not as joyful as I appear,” Halsey sings within the rock-tinged refrain, as her two egos struggle one another round a dimly lit residence, utilizing any weapons essential to get the job carried out.
“Ego” is the fourth single from Halsey’s upcoming album, The Nice Impersonator, set to drop on Oct. 25. The star has described the undertaking as deeply private, saying, “I made this report within the house between life and loss of life, and it seems like I’ve waited an eternity so that you can have it.”
This week, the three-time Grammy nominee additionally shared the album’s predominant cowl artwork, which incorporates a black-and-white close-up of them with rosy cheeks and a star-shaped sticker with the title on her brow. “Step proper up, girls and gents,” the sticker’s wonderful print reads. “Behold the marvel of a century. Witness the uncanny capacity of a girl who can grow to be anybody, something your coronary heart wishes.”
The Nice Impersonator will mark Halsey’s first album since 2021’s If I Can’t Have Love, I Need Energy, which reached No. 2 on the Billboard 200. The undertaking additionally options beforehand launched singles “The Finish,” “Fortunate” and “Lonely Is the Muse.”
Watch the “Ego” music video under.
