On Thursday (June 15), iHeartPodcasts and Will Packer Media introduced the restricted sequence IDEA GENERATION’S All Angles. The sequence’ two-part debut will give listeners an inside have a look at the rise of Steve Rifkind’s Loud Information, residence to hip-hop icons together with Wu-Tang Clan, Mobb Deep and Large Pun.
“There’s a better depth in curiosity round not simply the ‘who’ however the in-depth solutions to the ‘why,’ ‘how’ and ‘when’ of American success tales,” says Will Packer, CEO of Will Packer Media. “This podcast provides listeners that specificity they crave.”
Centering on a dialog between IDEA GENERATION founder Noah Callahan-Bever and Rifkind, the episode delves into the trials and tribulations confronted by the Loud Information group throughout their journey, and particulars precisely how the then-22-year-old entrepreneur jumpstarted his profession and created a mega-label that broke a few of the most influential acts to ever contact hip-hop, alongside co-founder Wealthy Isaacson, who additionally seems on the podcast.
The episode’s different interviews embody A&R representatives Matt Life and Sean C, and Mobb Deep’s Havoc. Along with Mobb Deep, the label additionally signed and broke the Wu-Tang Clan. Through the episode, Isaacson and Rifkind recall the second they realized the impression the group would have.
“We’re about three blocks away from Webster Corridor, and all of the streets are closed off,” Isaacson remembers. “We expect there’s like a police challenge, so we get out of the cab and we are saying let’s simply stroll as a result of we’re going to be late for this [Wu-Tang] get together. We come across the block and we see the road wrapping across the nook and have a look at one another and we’re like, holy shit. That is for our occasion.
“We’re simply taking a look at one another in disbelief. We knew Wu Tang was occurring, however we had no concept what an enormous sensation it was going to be till that evening.”
The podcast additionally digs into Rifkind’s musical household historical past, together with his father Jules Rifkind who based Spring Information, a label that performed an vital position within the funk and soul motion of the Seventies, and the affect of his household’s legacy on his personal path.
All Angles will likely be obtainable on June 22 throughout platforms and on the iHeartRadio app, with new episodes airing each Thursday. The podcast joins iHeartMedia and Will Packer Media’s iHeartPodcast slate deal, which additionally contains the 2 current seasons of the darkish comedy, The Decrease Bottoms.
Take heed to the trailer under.
