Jack Harlow continues his Jackman surge after releasing his third studio album on Friday (April 28) by dropping the primary official video from the undertaking with “They Don’t Love It.”
Directed by Eliel Ford, Harlow offers viewers a mini-tour of his hometown of Louisville, Ky. From visiting his previous faculties to enjoying soccer to barbecuing along with his household and pals, Harlow lassos his adversaries with barbs, questioning their ardour and love for the game, rapping, “Ya boy’s strivin’ to be probably the most dominant ever/ The toughest white boy for the reason that one who rapped about vomit and sweaters.”
Harlow introduced Jackman on April 26 with no singles or press main as much as the discharge. The ten-track effort is a pointy pivot from Harlow’s 2022 album, as he delivers extra reflective cuts over soulful manufacturing. Come Residence The Youngsters Miss You included Harlow’s first Billboard Scorching 100 chart-topper, “First Class,” which helped propel him into mainstream superstardom. The album debuted at No. 3 on the Billboard 200 and earned a number of Grammy nominations, together with greatest rap album, at this 12 months’s ceremony.
Regardless of his pop wins, Harlow shouldered criticism from hip-hop critics for his pop-leaning path on his sophomore launch, which he addresses on Jackman. “What makes you assume I’d relatively have backpackers applauding me?/ Why do I really feel I would like approval from all my skeptics after I fill arenas up with a passionate following,” he rapped on the outro “Questions.” Harlow additionally addressed racism, sexual assault and extra in his newest output.
Watch “They Don’t Love It” under.
