There’s a brand new boy group on the town. Friday (Aug. 16) marks the official launch of the newly shaped Japanese act ONE OR EIGHT. The eight-member group — composed of Mizuki, Neo, Reia, Ryota, Souma, Takeru, Tsubasa and Yuga – is sharing its debut single with the energetic “Don’t Inform No person” and its accompanying music video.
The music follows its pre-debut efficiency video “Kawasaki” – a hip-hop-leaning observe impressed by the Japanese automotive model of the identical identify – that the group posted together with its Instagram launch in June. The efficiency video they shared has since garnered greater than 10 million views.
ONE OR EIGHT, backed by leisure firm Avex in Japan and the U.S. (with Brandon Silverstein’s S10 because the Stateside Avex companion), stands out not just for its fusion of hip-hop with pop, but in addition the best way through which the act celebrates its Japanese tradition by lyrics, choreography and the members’ streetwear-inspired aesthetic. Even its identify factors to the group’s roots, because it’s derived from the Japanese idiom “Ichi ka Bachi ka,” roughly translating to “all or nothing.”
“We’re thrilled to current ONE OR EIGHT as a primary of its type collaboration that mixes the musical, cultural, and revolutionary assets between the US and Japan branches of Avex, launching a long-lasting mission for a brand new generational hybrid mannequin to push Japanese music as a world phenomenon,” says Naoki Osada, CEO of Avex U.S.
Provides Takeya Ino, president of labels at Avex Japan: “At Avex, we embrace challenges and respect the U.S. music tradition. Using the inventive networks we’ve constructed within the U.S., our members are able to embody the spirit of ‘all or nothing’ after years of preparations.”
“Don’t Inform No person” was written with David Stewart and co-produced by Stewart and hitmaker Ryan Tedder.
Watch the music video beneath.
