Jay-Z is increasing his sports activities roster. The rapper and businessman’s Roc Nation Sports activities introduced on social media on Monday (July 10) that it has landed a take care of Italy’s Sequence A soccer league.
The “strategic partnership” between the 2 goals to develop the Italian league in North America by participating in current followers and recruiting new ones through digital content material in addition to activations and occasions, per Deadline. Roc Nation and Sequence A have had a working relationship since 2019.
“We’re tremendous excited to assist Serie A develop its model all through America whereas serving to to develop significant industrial partnerships together with enhanced model visibility that may result in continued progress for one of many world’s premier soccer leagues,” mentioned Michael Yormark, president of Roc Nation Sports activities.
Again in October, Forbes author Zack O’Malley Greenburg revealed Hip-Hop’s Wealthiest Artists listing on his Zogblog, sharing that Jay-Z stays atop the listing as rap’s solely licensed billionaire.
Greenburg estimated Jay’s fortune has elevated to a whopping $1.5 billion due to a diversified portfolio that features investments in all the things from music (Roc Nation leisure) to actual property, spirits (Armand de Brignac champagne) and startups together with Rihanna’s wildly profitable Savage X Fenty model.
