Tiffany & Co. unveiled its latest marketing campaign on Monday (April 10) starring BTS‘ Jimin alongside Zöe Kravitz and Gal Gadot.
Titled “This Is Tiffany,” the marketing campaign options the Ok-pop idol draped in various dazzling items from the posh model’s signature Tiffany HardWear assortment, together with a pavé diamond-encrusted hyperlink necklace and matching bracelet — each of which sparkle in opposition to his modern, black tuxedo jacket.
“Gents, begin your engines. Home ambassador Jimin of BTS goes locations in Tiffany HardWear,” Tiffany & Co. wrote on the corporate’s official Instagram account, sending ARMY right into a frenzy over Jimin’s position as ambassador. “Exuding magnificence in all the pieces he does,” one fan commented, whereas one other merely declared, “Jimin is the most well liked man ever.”
“Our ‘This Is Tiffany’ marketing campaign is an genuine homage to particular person fashion,” mentioned Alexandre Arnault, Tiffany & Co.’s evp of product and communication, in a press release. “We might make the jewellery however it’s home ambassadors like Zoë, Jimin of BTS and Gal who give which means to the collections and make our items all their very own.”
Jimin’s newest glitzy modeling marketing campaign arrives proper on the heels of his debut solo album FACE, which was launched on the finish of final month. The six-track mission included singles “Set Me Free Pt. 2” and “Like Loopy” and rocketed to No. 2 on the Billboard 200. The latter single additionally delivered Jimin his first-ever solo No. 1 hit on the Billboard Scorching 100, making him the primary South Korean solo artist to high the all-genre tally in its practically 65-year historical past.
Get a take a look at Jimin’s “This Is Tiffany” marketing campaign under.
