This story is a part of Billboard‘s Ok-Pop Concern.
BABYMONSTER hasn’t formally launched any music but. However YG Leisure’s pedigree — its earlier two lady teams have been 2NE1, whose 2014 Crush was the highest-charting Ok-pop LP for years till BTS claimed that title, and BLACKPINK, the primary Ok-pop lady group to prime the Billboard 200 and headline Coachella — explains why there’s a lot buzz across the new act.
After YG introduced a brand new group’s pending arrival via social-media posters that includes seven feminine silhouettes teasing the “YG Subsequent Motion” in late December 2022, a trailer video posted on New 12 months’s Day 2023 unveiling the group as BABYMONSTER shortly garnered thousands and thousands of views (presently, over 31 million). Reward from a number of of YG’s greatest artists helped spur that curiosity: Approvals got here from BLACKPINK’s Jennie (“They’re actually good total,” she mentioned of her forthcoming labelmates) and Lisa (“All seven members go effectively with one another”), in addition to AKMU and Yoon and Hoony from WINNER. Yang Hun Suk, YG’s government producer and namesake, mentioned, “I actually hope they change into stars that can shock this world. Please decide them the way in which you see and listen to them.”
YG Leisure
When BABYMONSTER debuts, its followers will eagerly assist it after seeing if all seven potential members make it via Final Analysis, a Making the Band-esque sequence on its YouTube channel. Within the meantime, curious followers can be taught in regards to the women via the group’s YouTube channel (which already has 1.7 million subscribers) which options introductory movies and canopy songs carried out by potential members Ruka, Pharita, Asa, Haram, Ahyeon, Rora and Chiquita.
LISTEN TO: BABYMONSTER’s cowl of BLACKPINK’s “Don’t Know What To Do,” Ruka, Pharita and Ahyeon’s cowl of Rosé’s “Gone,” Asa’s cowl of Bebe Rexha’s “Me, Myself & I,” Rora’s cowl of Lewis Capaldi’s “Somebody You Beloved,” Chiquita’s cowl of Olivia Rodrigo’s “Traitor”
A model of this story initially appeared within the April 22, 2023, difficulty of Billboard.
