This story is a part of Billboard‘s Ok-Pop Concern.
Regardless of an initially divisive idea — combining disparate sounds into Ok-pop perfection (debut monitor “O.O” is baile-funk-inspired however has a center part of pop-rock crooning; follow-up single “Cube” is a jazz-pop romp minimize by a trap-inspired hip-hop break) — NMIXX has made a robust exhibiting amid the intensely aggressive Ok-pop girl-group scene with greater than 64.6 million official U.S. on-demand tune streams and 691.3 million official on-demand international streams, in response to Luminate.
Even and not using a U.S. label accomplice, the woman group’s first EP, Expérgo, entered the Billboard 200 at No. 122, partly as a result of the group tweaked its components for extra easy, hip-hop/pop hybrids in singles “Younger, Dumb, Silly” (which samples “Frère Jacques” and debuted at No. 1 on the Scorching Trending Songs chart) and “Love Me Like This” (a breakout hit for the group, incomes them a No. 1 on South Korean music-chart program Present Champion).
Gaining a breakthrough greater than a yr after its Feb. 22, 2022 debut — whereas additionally navigating authentic member Jinni exiting the group in December — made NMIXX extra of a late bloomer in comparison with the short success of previous JYP Leisure woman teams. However being the latest act from the identical label that birthed Surprise Ladies, the primary Ok-pop act to enter the Scorching 100 again in 2009, in addition to TWICE, who earned the largest week ever for feminine Ok-pop acts this yr when Able to Be earned 153,000 equal album items in response to Luminate, already has NMIXX within the firm of icons.
LISTEN TO: “Younger, Dumb, Silly,” “O.O,” “Love Me Like This,” “Tank”
A model of this story initially appeared within the April 22, 2023, situation of Billboard.
