Kakao Leisure, a subsidiary of South Korean web large Kakao, has introduced a brand new partnership with American label Columbia Information.
Via the deal, Kakao Leisure goals to increase its presence within the North American market, beginning with IVE‘s upcoming debut studio album ‘I’ve IVE’ and the pre-release music ‘Kitsch’. Columbia Information is ready to assist with the distribution, advertising and promotion of the file and its singles.
“This partnership goals to increase Kakao Leisure’s music distribution community and elevate its place within the world market by leveraging Columbia Information’ unparalleled experience within the North American music enterprise,” Kakao mentioned in its assertion, per Selection.
In South Korean, IVE are signed to Okay-pop company Starship Leisure, which is owned by Kakao Leisure. Different Kakao subsidiaries embrace EDAM Leisure (residence to IU), Antenna Music (Lovelyz‘s Mijoo), IST Leisure (Apink) and extra
“We’re thrilled to be embarking on IVE’s world journey with Columbia Information, an organization with a wealthy historical past in pop music,” mentioned Joseph Chang, head of Kakao Leisure America. “This partnership holds vital that means for us.”
“By strengthening the manufacturing and distribution capabilities of our music and artists in North America, we sit up for growing the worldwide competitiveness of Kakao Leisure’s music enterprise,” he added.
Kakao’s take care of Columbia Information comes shortly after the corporate’s public battle with HYBE for Okay-pop company SM Leisure, which is residence to in style artists resembling NCT, aespa and Ladies’ Technology.