The Kamala Harris marketing campaign has pivoted from its Brat Summer time to a brand new Period. On Friday (Sept. 13) the Democratic Nationwide Committee unveiled a brand new digital billboard marketing campaign in New York and Las Vegas that leans into Taylor Swift‘s endorsement of the presidential bid by the sitting Vice President and her VP decide, Minnesota Gov. Tim Walz.
The advertisements from the DNC learn “We’re In Our Kamala Period!” in a nod to Swift’s billion-dollar Eras Tour, in addition to “A New Means Ahead… Prepared For It?,” a play on the music of the identical title from the singer’s 2017 Fame album. In response to People, the Manhattan billboard is situated 22 tales above the long-lasting crimson steps in Instances Sq. — a seemingly Swift-esque Easter egg reference to Swift’s songs “22” and “Crimson” from 2012’s Crimson album.
In the meantime the advertisements on the Las Vegas strip characteristic a photograph of Harris, 59, with the Eras reference, in addition to one other of Trump, 78, that asks, “Exhausted with this man?” Whereas the New York advertisements are geared toward irritating Trump — who is understood for placing his title on plenty of buildings in New York — in his former house city, the selection of Sin Metropolis for the latter advert coincided with the twice-impeached former President’s deliberate rally in Vegas on Friday.
Following Harris’ sturdy efficiency at Tuesday’s debate with convicted felon Trump — throughout which the previous actuality TV star amplified a false and racist meme claiming that Haitian immigrants in Ohio are consuming canines and cats — Swift endorsed the Democratic ticket in an impassioned publish through which she struck out at pretend AI photographs that appeared to point out her endorsing the MAGA chief.
“It actually conjured up my fears round AI, and the hazards of spreading misinformation,” Swift stated in regards to the clearly doctored photographs that Trump re-posted on his Reality social feed. “It introduced me to the conclusion that I must be very clear about my precise plans for this election as a voter. The only strategy to fight misinformation is with the reality. I will likely be casting my vote for Kamala Harris and Tim Walz within the 2024 Presidential Election.”
The publish through which Swift posed with one in every of her cats was signed “Childless Cat Girl,” a dig at Trump VP candidate Ohio Sen. JD Vance’s 2021 demeaning description of Democratic leaders — together with stepmother of two Harris — as “childless cat women… who wish to make the remainder of the nation depressing.”
Swift’s endorsement on her 238 million-follower Instagram feed and plea for followers to register to vote led to almost 400,000 folks visiting the Vote.gov registration website within the days after Tuesday’s debate.
Trump denied the singer’s doable affect on the neck-and-neck race in an hourslong cellphone name with Fox & Mates on Wednesday through which he stated, “I used to be not a Taylor Swift fan,” clarifying that he prefers the singer’s buddy, Brittany Mahomes, spouse of Kansas Metropolis Chiefs QB Patrick Mahomes, teammate of the singer’s boyfriend, KC tight finish Travis Kelce. “She’s a really liberal individual. She appears to all the time endorse a Democrat, and she or he’ll most likely pay a value for it within the market,” Trump predicted of one of many planet’s hottest pop stars.
The advertisements are consistent with the Harris/Walz marketing campaign’s pinpoint needling of Trump with a barrage of memes and movies on X, in addition to their perfectly-timed roll-out of friendship bracelets studying “Harris-Walz”; the $20-for-two equipment rapidly bought out. Harris additionally instantly leaned into the Swift endorsement throughout her post-debate social gathering on Tuesday evening, the place she walked off the stage to Swift’s misogyny-bashing Lover single “The Man.”
Take a look at the billboards under.
