Kanye West shock launched his new album Bully on social media late Tuesday evening, dropping the mission through a 45-minute quick movie amid his spree of hateful posts on his X account.
The movie depicts West’s son Saint West in a wrestling ring, taking up hoards of wrestlers by himself, armed with a toy mallet whereas the album performs within the background. West posted hyperlinks for 3 completely different variations of the album, although as of Wednesday morning just one seems to be functioning.
Bully isn’t the primary time prior to now a number of years that the controversial rapper has used an unconventional methodology of releasing albums. Again in 2022, West launched Donda 2 solely via a Stem Participant that itself price lots of of {dollars}.
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West’s newest album launch comes as he’s continued to submit hateful and antisemitic tweets earlier this week. He’s additionally despatched out tweets disparaging a few of his earlier collaborators together with Tyler, the Creator, Kendrick Lamar, whereas additionally insulting Jay-Z, Beyoncé and their youngsters. Again in February, West purchased a Tremendous Bowl advert to plug his web site, the place, by the next Monday, the one merchandise listed on the market was a T-shirt with a swastika on it.
Lyor Cohen, the previous head of Def Jam who’s now the worldwide head of music at YouTube, wrote an open letter to West final month calling out his conduct.
“I’m deeply dissatisfied and troubled by your current actions involving the usage of Nazi symbols and antisemitic rhetoric,” Cohen wrote. “Your phrases and actions should not solely offensive however triggering to all first rate individuals who acknowledge the horrors of the Holocaust and the struggling of hundreds of thousands.”
