Kendrick Lamar has scored a brief movie for Chanel that arrived courtesy of a collaboration between pgLang and the French style home.
The Button was launched Saturday (Jan. 20) and serves as a precursor to the Chanel Spring-Summer season 2024 Haute Couture present movie, which is about to debut as a part of Paris Trend Week on Tuesday (Jan. 23) at 8 a.m. ET.
Lamar’s pgLang associate Dave Free directed the three-minute black-and-white clip that additionally stars Naomi Campbell and actress Margaret Qualley.
“On the invitation of Virginie Viard, Kendrick Lamar and artistic associate Dave Free meet the world of CHANEL Haute Couture for the primary time, bringing to life a narrative about time and transmission,” pgLang captioned its social media publish revealing the teaser.
“Actress and Home ambassador Margaret Qualley plunges us into the story The Button alongside actress and Home ambassador Anna Mouglalis, in addition to good friend of the Home Naomi Campbell.”
Ok. Dot scores Qualley’s chaotic journey to the French capital, the place she comes head to head with the home’s head designer, Anna Mouglalis, seeking the lacking button.
The Compton rapper briefly interrupts the frenzy to lend vocals from an unreleased monitor. “I’m up and down/ I’m unenthused,” he flows in a daze. “To see there’s an exit is unattainable.”
The never-before-heard vocals function Kendrick Lamar’s first providing of 2024. Whereas the rapper hasn’t launched any solo music since 2022’s Mr. Morale & the Massive Steppers, he’s guested on cousin Child Keem’s “The Hillbillies” in addition to a remix to Beyoncé’s “America Has a Downside.”
Watch The Button beneath.
