Kendrick Lamar is ready to headline the 2025 Apple Music Tremendous Bowl LIX halftime present.
Roc Nation, NFL and Apple Music made the announcement on Sunday, and the large sport will happen on Feb. 9, 2025, on the Caesars Superdome in New Orleans. It would air on Fox.
Lamar beforehand carried out on the hip-hop heavy 2022 halftime present starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and 50 Cent. All the performers, together with govt producers Jay-Z and Jesse Collins, received the excellent stay selection particular Emmy for the epic efficiency. Inventive path for Lamar’s upcoming efficiency will probably be supplied by pgLang, the artistic firm based by the rap star and his shut collaborator Dave Free, the filmmaker and producer who has directed or co-directed the vast majority of Lamar’s music movies.
“Rap music remains to be probably the most impactful style to this point. And I’ll be there to remind the world why. They obtained the suitable one,” Lamar, 37, says in an announcement.
Jay-Z and his Roc Nation firm are returning to supply the halftime present for the sixth yr. The rap icon and mogul received his second Emmy for co-directing Rihanna’s 2023 halftime present efficiency alongside Hamish Hamilton, changing into one of many uncommon Black administrators to win within the excellent directing for a spread particular class. This yr’s halftime present, that includes Usher, was nominated for 3 Emmys and have become the most-watched halftime efficiency of all-time.
“Kendrick Lamar is actually a once-in-a-generation artist and performer. His deep love for hip-hop and tradition informs his inventive imaginative and prescient. He has an unparalleled capability to outline and affect tradition globally. Kendrick’s work transcends music, and his influence will probably be felt for years to return,” Jay-Z says in an announcement.
Lamar has been a important and industrial success since he launched his 2011 mixtape Part.80 and major-label debut, 2012’s good child, m.A.A.d metropolis. He has received 17 Grammys and his 2017 effort, DAMN., received the Pulitzer Prize for music, making him the primary non-classical or jazz artist to win the distinguished honor. He additionally earned a finest unique track Oscar nomination for 2018’s “All of the Stars” from Black Panther.
This yr he emerged on the high of the Billboard charts with the anthemic “Not Like Us” and “Like That,” with Future and Metro Boomin.
“Few artists have impacted music and tradition as profoundly as Kendrick Lamar. Time and time once more, Kendrick has confirmed his distinctive capability to craft moments that resonate, redefine and in the end shake the very basis of hip-hop,” Seth Dudowsky, NFL’s head of music, says in an announcement. “We’re excited to collaborate with Kendrick, Roc Nation and Apple Music to ship one other unforgettable Halftime Present.”
Provides Oliver Schusser, Apple’s vp of Apple Music, Apple TV+, Sports activities and Beats: “The Apple Music Tremendous Bowl Halftime Present is a celebration of the music we love and the unimaginable artists who make it, all on the world’s greatest stage. Apple is thrilled to deliver this present, starring the completely incomparable Kendrick Lamar, to followers worldwide with Apple Music’s trade main Spatial Audio high quality together with tons of unique movies, interviews, playlists and a lot extra throughout Apple Music.”
The Apple Music Tremendous Bowl LIX Halftime Present telecast will probably be produced by DPS with Roc Nation and Jesse Collins serving as govt producers, and Hamish Hamilton serving as director. Roc Nation will even function the strategic leisure advisor of the stay efficiency.
