The US Patent and Trademark Workplace has lastly conceded that Lizzo is, in spite of everything, “100 per cent that bitch”, formally granting her a trademark for the phrase made iconic by her 2017 single ‘Reality Hurts’.
Lizzo had been gunning to make the phrase a trademark since 2019 (when ‘Reality Hurts’ grew to become a sleeper hit), however was routinely turned away by the US Patent and Trademark Workplace. She emerged victorious this week, nonetheless, when the Trademark Trial and Enchantment Board dominated that “100 per cent that bitch” is, as a phrase, inexplicably linked to Lizzo.
As reported by Rolling Stone, the Board mentioned in its ruling: “Shoppers encountering [‘100 per cent that bitch’] on the precise sorts of clothes recognized within the utility – even when provided by third events – affiliate the time period with Lizzo and her music.”
The US Patent and Trademark Workplace had initially argued that “100 per cent that bitch” was not distinctive sufficient to Lizzo to warrant her proudly owning the rights to its utilization; they reportedly shot her utility down as a result of the road was thought-about a “motivational phrase” linked to “feminine empowerment”. In addition they cited Lizzo’s controversy with ‘Reality Hurts’ over claims of plagiarism – a battle she settled final March after two-and-a-half years.
Final month, it was introduced that Lizzo will carry out at each this 12 months’s Grammys and BRIT Awards. She was additionally revealed, alongside Odesza and Kendrick Lamar, as a headliner for this 12 months’s Governors Ball.
