Two months after the discharge of his Billboard 200-topping album Heroes & Villains, Metro Boomin is continuous his sizzling streak by partnering with Budweiser for Tremendous Bowl LVII.
Reintroducing its tagline “This Bud’s for You,” the hip-hop superproducer will characteristic within the beer firm’s “Six Levels of Budweiser” industrial airing through the huge sport. The spot will kick off a brand new focus for the model by reaching a youthful viewers and depicting genuine, first-hand experiences that reveals the significance of human connection, willpower and the American spirit.
The industrial, narrated by Kevin Bacon, is Budweiser’s interpretation of the concept everybody might be traced by six levels of separation. From Metro to a neighborhood meals truck proprietor and development employee, every particular person is related by their willpower, spirit and a six-pack of Budweiser, which is handed from person-to-person till one beer stays. The ultimate beer is then supplied to the viewer, therefore “this Bud’s for you.”
Whereas Metro (born Leland Wayne) isn’t essentially a beer drinker, the chance to accomplice with Budweiser for the Tremendous Bowl felt like a step up in his profession and a full-circle second for him given his ties to St. Louis.
“Budweiser being in St. Louis and me being born and raised in St. Louis and at all times representing and talking out for [the city], I noticed it as a golden alternative,” he informed Billboard. “Lots of my closest mates rising up, a few of my household and all people like… Bud’s at all times been round. I keep in mind going to the Anheuser-Busch manufacturing facility, we had a area journey there after I was a child. That simply goes to indicate you ways huge of an affect Budweiser has at all times had on the entire metropolis, even from the unique Busch Stadium.”
Metro mentioned he additionally resonated with the six levels of separation idea since “that’s how I reside my on a regular basis life. I do the whole lot common, I’ve at all times been common, I aspire to at all times be how I’ve at all times been as a result of that’s how I see all of us. We now have our variations, however I really feel like we’re extra all the identical greater than something,” he says humbly.
Again in December, the Grammy-nominated producer launched his extremely anticipated second solo album Heroes & Villains — creating his personal sonic universe of fine guys and dangerous guys by way of collaborators like 21 Savage, Travis Scott, Future, Younger Thug and extra, who have been became comedian e-book sketches for the undertaking’s rollout. Metro additionally dropped a brief movie starring himself and Morgan Freeman, whom he met for the primary time in-person whereas filming the film. (Metro and Freeman first labored collectively when the veteran actor narrated the producer and 21 Savage’s 2020 joint album Savage Mode 2.)
“That’s how I do my artwork. Put the youthful technology and the older one and my technology, simply all people in the identical automotive,” he defined. “On Heroes & Villains, it was like, ‘OK, what if we will get him on-camera and truly shoot one thing with him?’ as a result of it’s like how do you stage up? I believed that is likely to be slightly far-fetched, however he was down for that too!”
The album earned Metro his third No. 1 on the Billboard 200, together with all 15 tracks debuting on the Billboard Sizzling 100, together with “Creepin’,” which presently sits at No. 4. The tune, which options The Weeknd and 21, is a re-creation of Mario Winans’ 2004 hit “I Don’t Wanna Know.” Whereas clearing the pattern wasn’t simple, Metro mentioned the monitor’s success is exceeding his expectations.
“I can’t say this about numerous songs as a result of I simply attempt to make stuff that I really like and hope it resonates with different folks, nevertheless it’s actually a uncommon event to the place even after we made [‘Creepin”]. It was like, ‘OK. I do know that is gonna go up,’” Metro mentioned. “Not simply due to me or due to The Weeknd, but in addition with it midway being a canopy of a tune that I cherished a lot rising up, and simply understand how a lot it labored earlier than [and] it getting a brand new spin for the subsequent technology.
“Mario Winans is sort of a huge brother to me, he helped out with another stuff on the album, so on that finish, we had all of the love and assist,” he continued. “On the tip of the unique pattern, even earlier than the Fugees’ [‘Ready or Not’], it was the Enya tune [‘Boadicea’]. There was only a small hiccup within the highway. We ended up getting it cleared, however they only had us change the title.”
The 29-year-old is already again within the lab, saying he plans to drop the villain’s model of the album in “in all probability like every week or two.” He additionally created a customized tune that shall be performed within the Budweiser industrial.
“With my profession, my head’s at all times down. I’m at all times working so I’m not at all times wanting again like, ‘Oh, this album did this or this occurred,’ you already know?” he mentioned. “Similar to within the health club, I really feel like this Tremendous Bowl industrial is like once you begin to see some beneficial properties. It’s one among them issues the place you possibly can see [my] development.”
