Peso Pluma, the breakthrough singer who has helped push the regional Mexican sound to the highest of the pop charts, is YouTube’s most-viewed artist of the yr.
Pluma beat out Unhealthy Bunny and Taylor Swift, who ranked fourth and fifth on the U.S. record; rappers YoungBoy By no means Broke and Drake got here in second and third.
“I really feel humble and grateful that my music has made it to the highest spot on YouTube. An enormous thanks to my musicians and staff, my followers, everybody at YouTube and all of the individuals who have made this challenge doable,” Pluma instructed THR.
Globally, the 24-year-old performer earned greater than 8.5 billion views on YouTube this yr. Two of his songs — “Ella Baila Sola” with Eslabón Armado and “La Bebe (Remix)” with Yng Lvcas — ranked third and fourth on YouTube’s U.S. Prime 10 songs of 2023 record.
“Ella Baila Sola” marked a significant milestone this yr. The track that originally went viral on TikTok grew to become the primary regional Mexican track to achieve the Prime 10 within the historical past of the Billboard Scorching 100 chart, peaking at No. 4. The tune spent 19 weeks at No. 1 on Billboard’s Scorching Latin Songs chart and is licensed 21x-platinum by RIAA, which is equal to 1.26 million models in gross sales and streams. Sadly, the observe was not submitted to the 2024 Grammy Awards, which can air stay Feb. 4.
Pluma nonetheless has an opportunity of profitable, although — he’s nominated for finest música urbana album with this third album, Genesis. His epic yr additionally included eight wins on the Billboard Latin Music Awards in October; he’s launched 9 Prime 40 hits on the Scorching 100 chart and 15 Prime 10 hits on the Scorching Latin Songs chart, together with the No. 1s “Girl Gaga” and “Qlona” with Karol G; he grew to become the primary Mexican artist to ever carry out on the MTV Video Music Awards in September; and he landed a spot on THR’s Most Highly effective Latin Gamers in Movie, TV and Music record.
On YouTube’s weekly U.S. Prime Songs chart, Pluma has positioned 30 songs all year long.
“In 2023, Peso Pluma soared on YouTube, leaving an indelible mark with content material that resonated and impressed a technology. A featherweight in title however a heavyweight in affect, Peso Pluma’s journey on YouTube grew to become a testomony to the transformative energy of genuine storytelling and inventive expression,” AJ Ramos, YouTube’s head of artist partnerships, Latin music and tradition, instructed THR. “YouTube continues to function a world stage, catapulting native artists into the highlight and reworking them into worldwide superstars, because the platform’s attain permits unparalleled alternatives for recognition and fan engagement.”
Added George Prajin, Pluma’s supervisor and CEO of Prajin Data: “Peso Pluma’s YouTube numbers are only a testomony to his onerous work and unimaginable dedication to his craft this previous yr. We couldn’t be extra proud and are actually excited for the world to see what 2024 has in retailer.”
