NewJeans get right down to some basic pop group hijinks within the new video for his or her effervescent single “Bubble Gum.” The Ok-pop lady group comprised of members MINJI, HANNI, DANIELLE, HAERIN and HYEIN put collectively a superbly manicured enjoyable weekend dangle within the clip directed by Youngeum Lee that dropped on Friday (April 26).
Within the newest preview from the quintet’s upcoming double single album How Candy — a two-track providing due out on Might 24 that includes “Bubble Gum” and the title track — followers get to see the ladies enjoyable for the digital camera whereas partaking within the time-honored custom of constructing a band appear extra like a highschool clique of besties than a Ok-pop juggernaut.
The motion begins in a van, naturally, the place the ladies blow bubble gum bubbles and weave friendship bracelets because the summery, hang-loose monitor builds. The remainder is a montage of the 5 enjoying marbles of their house, the place they make balloon animals and play with cleaning soap bubbles, ultimately making their approach to the seaside for some extra bubble blowing, wave frolicking and, sure, much more bubble motion by way of bubble weapons.
It’s numerous bubbles, to be sincere.
The journey ends with them packing again into the van, grooving alongside to the track’s laid-back beat after which working by means of the night time with flashlights whereas, after all, blowing bubbles.
The 2-song follow-up to NewJeans’ Jan. 2023 single album, OMG, will probably be adopted by one other single album on June 21, Supernatural, which can mark the band’s official debut in Japan; that one will function the title monitor together with “Proper Now” and two instrumental tracks.
To have a good time their Japanese debut, the group will host a two-day fanmeet live performance, <Bunnies Camp 2024 Tokyo Dome> on June 26-27.
Watch the “Bubble Gum” video under.
