Niall Horan has recorded intimate dwell recordings of songs from his newest solo album ‘The Present’ for Vevo’s new ‘Prolonged Play’ collection.
Kicking off in mid-June, the dwell efficiency collection will see the artist begin off performing “in an anchor area and steadily works by totally different areas, exhibiting viewers the evolution of the music by inventive workflow.”
A trailer exhibits the previous One Path star again in California the place he made the album, which is within the operating for primary within the UK this week.
In a press release, Niall, 29, stated: “Performing dwell is my favorite factor to do.
“To deliver the songs I’ve spent a lot time with, seen by from begin to end is an incredible feeling. Taking pictures these performances with Vevo was a very particular expertise. I used to be in a position to return to the place the place I made the music, an space of California I like and have spent a whole lot of time in over my profession. To have these huge songs performed in an intimate setting is gorgeous to me.”
JP Evangelista, SVP, Content material, Programming and Advertising at Vevo, commented: “We’re thrilled to have the ability to launch this new collection with Niall Horan. Once we have been choosing our first artist for Prolonged Play, we knew we wanted a singular expertise that checked a protracted checklist of packing containers, and Niall was the right match: a deeply gifted songwriter and confirmed performer who was on the lookout for new and thrilling methods to attach along with his followers.
“Prolonged Play is a tribute to the candid and sometimes unseen moments that contribute to superstardom: the jam classes, the remodeling of lyrics, the tinkering of preparations and tweaking of melodies. It’s a chance for artists to articulate the deeper which means behind their artwork and linger in a sure vulnerability whereas doing so, which could be a tough process for individuals who are “on” when performing. We knew that Niall can be as much as the problem, and he did so superbly.”
Government Producer, Chris Pereira, added: “On the coronary heart of this new collection is the artist’s intention and their willingness to attract their listeners near witness each contemplation and the method of making one thing new that goes out into this wild world.
“It was necessary to us that we labored with an artist who understood the very specific imaginative and prescient we have been attempting to seize: the intimate, behind-the-scenes moments which are paramount to creating the larger, show-stopping moments of careers occur. Whereas these “in-between” occasions are sometimes quieter, there may be at all times an extremely distinct attract to that quiet – that is when artists can actually be themselves, and that’s the true magnificence in Prolonged Play.”
Take a look at the trailer by way of https://youtu.be/C7LSIzYYtRA.
Vevo is obtainable on YouTube, Samsung, Samsung TV Plus, Amazon Hearth TV, Amazon Echo Present, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Cellular Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Native Now, and Vewd.
