BLACKPINK’s Rosé steps out in Puma, for her first official marketing campaign with the sportswear big.
Simply weeks after Puma named the Ok-pop famous person as an envoy, Rosé reveals off the brand new Palermo vary of low-top sneakers in traditional “cobalt” and “black” colorways.
“Fusing music and elegance,” reads an announcement, “Rosé’s ambassador position will carry her imaginative and prescient, voice, and distinctive insights to Puma’s world campaigns and storytelling.”
Introduced final month, Puma’s partnership with Rosé facilities across the clothes model’s catalog of silhouettes, and sees the pop star introduce its traditional package to a brand new technology.
“I’m so excited to hitch the Puma household,” she mentioned in an announcement June 17, asserting her ambassadorial position, for which she joins the likes of Rihanna, A$AP Rocky, Dua Lipa, and Skepta. “I can’t look ahead to my followers to hitch my subsequent chapter with Puma.”
Since debuting in 2016, BLACKPINK has been on the specific elevator to the highest. Alongside the way in which, Rosé, Lisa, Jennie, and Jisoo have smashed information, dominated charts, crammed arenas all over the place, and have become not solely the primary Ok-pop woman to carry out at Coachella, however the first Asian act to headline the competition.
Rosè (full title: Roseanne Park) was born in Auckland, New Zealand and raised in Melbourne, Australia. In interviews, her Aussie accent is unmistakable. On the age of seven, Rosè and her household moved to the Victorian capital. And at age 15 the world of Ok-pop got here calling when, at her father’s suggestion, she auditioned for South Korean music firm YG Leisure. Rosè bloomed, she relocated to South Korea and in August 2016, made her debut as a vocalist with the newly-formed quartet. The remaining is historical past.
Extra from Puma’s inventive partnership with Rosé shall be unveiled later this 12 months.
