Rihanna and Puma are again in enterprise. After taking a number of years off because the shoe model’s Fenty label artistic director, the “Diamonds” singer has introduced her return to the corporate with a model new sneaker design dubbed “Avanti.”
The musician-mogul unveiled the brand new product, which turns into accessible for buy Sept. 15, with a pair of stylish, futuristic images of Ri modeling the footwear. “we’re again…,” she wrote within the caption. “reintroducing the Avanti. ⚽️ #FENTYxPUMA.”
Rihanna additionally posted a promotional video displaying off two completely different pairs of Avantis. One of many types encompasses a black leathery materials with Fenty x Puma’s brand emblazoned in gold on the prime, whereas one other is made out of a shimmering silver materials. Each had been impressed by previous Puma footwear, particularly the King soccer boot and Simple Rider working shoe, in response to Vogue.
Fenty’s collaboration with Puma dates again to 2015, with the 2 manufacturers releasing a number of shoe and attire designs over the course of the following two years. In 2017, nevertheless, their partnership was placed on hiatus as Ri continued engaged on her Fenty Magnificence and Savage x Fenty enterprise ventures — and loads has modified since then. For one, the nine-time Grammy winner is now a mother to 2, whom she shares with A$AP Rocky.
“It’s a little bit of a household reunion,” Rihanna instructed Vogue of the comeback. “Coming again to Puma as a mother, in a brand new house, allowed for brand spanking new views and concepts.”
A type of new views is the vary of sizes supplied by the Avanti line. Along with commonplace sizes, dad and mom can discover Avanti sneakers that match their youngsters, preschoolers and infants. “This time round, we expanded our creations to youngsters, ’trigger I selfishly need my boys in every little thing their dad and I put on or design,” added Rihanna.
In keeping with the publication, a second Avanti drop is slated for someday later this fall. Plus, the manufacturers have a number of extra launches in retailer for the longer term.
See Rihanna’s Puma bulletins beneath:
