This 12 months marks the primary that Apple Music will take over Pepsi’s position as sponsor for the Tremendous Bowl Halftime Present, and it’s going all out for the event. Along with securing the one and solely Rihanna to carry out as headliner, the music streaming service will depend down the following two weeks earlier than recreation day with a multimedia “Rihanna’s Street to Halftime” launch, as introduced Monday (Jan. 30).
“Rihanna’s Street to Halftime” consists of Apple Music options tailor-made particularly to the star’s music and followers. For instance, subscribers can now hearken to the Fenty Magnificence founder’s catalog with Spatial Audio in Dolby Atmos, or they’ll take heart stage by singing together with the brand new Apple Music Sing function, appropriate with iPhone and iPad fashions in addition to the brand new Apple TV 4K.
Main as much as Tremendous Bowl Sunday on Feb. 12, Apple Music Radio can even rejoice the Barbados famous person’s profession with “Rihanna Revisited Radio,” an eight-episode roundtable exploring the cultural influence of her music. Plus, a set of 32 playlists that includes the highest songs listened to by every NFL workforce within the locker room, the load room and on recreation day will likely be made out there to subscribers.
“Rihanna is without doubt one of the most prolific artists of our time, and we, alongside together with her many followers throughout the globe, can not wait to see her take the stage on the first Apple Music Tremendous Bowl Halftime Present,” mentioned Oliver Schusser, vp of Apple Music and Beats, in an announcement. “We’re excited to rejoice Rihanna, and provides her followers a brand new method to expertise her music with Spatial Audio, in addition to unique content material from Apple Music.”
Different particular programming will embrace “Halftime Hype Radio,” a 10-part sequence reflecting on a few of the most notable previous Tremendous Bowl Halftime performances and “Stay from Tremendous Bowl LVII,” a sequence of every day stay broadcasts co-hosted by Zane Lowe that can seize the joy in Arizona main as much as kickoff in Glendale’s State Farm Stadium. The day after the Tremendous Bowl, Apple Music Radio will rejoice the debut of Apple Music’s Halftime Present sponsorship with a program referred to as “Halftime Recap Radio.”
