At this time (June 26), Roc Nation Sports activities Worldwide branches into the golf world by becoming a member of forces with the Ryder Cup forward of its forty fourth version in Rome this September. To assist create new audiences for certainly one of golf’s best contests, the partnership between Roc Nation Sports activities Worldwide and the Ryder Cup will embody DJ Khaled serving as an envoy.
“Let’s go {golfing}! I’m tremendous excited to be partnering with the Ryder Cup. I’ve been entering into my golf much more just lately; it’s turn out to be a ardour of mine. We’re about to take it up a gear. Imagine that!” says DJ Khaled completely to Billboard.
Apart from Khaled’s participation, the Ryder Cup will faucet into the effectively of Roc Nation’s roster to hitch in on distinctive occasions and activations. A press launch states, “The Roc Nation Sports activities Worldwide collaboration will embody inventive content material creation and manufacturing, using its best-in-class in-house sources as a 360 company.”
“At this time is a superb day as we announce our partnership with the enduring Ryder Cup,” says Michael Yormark, president of Roc Nation Sports activities Worldwide. “We are going to take advantage of our trade experience to advise on greatest practices, make the most of our community to its fullest, and assist take the 2023 Ryder Cup to the subsequent degree as one of many largest sporting occasions on the calendar.”
Man Kinnings, director of the Ryder Cup, provides: “Golf has undergone a recognition increase in recent times, with extra numerous and youthful followers following and taking part in the game. The Ryder Cup has at all times been the second when golf enters mainstream tradition and with Roc Nation by our aspect, we will additional faucet into this increase by creating cross-over content material that entices new, youthful followers to look at and observe the occasion.”
This yr’s Ryder Cup begins Sept. 29 in Rome.
