Shawn Mendes has roped some family and friends into the advert for his new sustainable Tommy Hilfiger collaboration, Tommy X Shawn Classics Reborn. The 28-piece mens and womenswear capsule assortment launched on Wednesday (March 15) with an advert that includes sister Aaliyah Mendes, artist/songwriter and pal Jon Vinyl, producer Mike Sabath, artist Ahmad Cissé, writer/mannequin Maye Musk, designer Czarina Kwong, fashions Yvesmark Chery and Jane Pathammavong and champion for change Deprise Lons.
“I’m so excited to be working with my Tommy Hilfiger household on the Classics Reborn assortment,” stated Mendes in a press release selling the road that options supplies crafted from recycled textiles and Recycrom, a brand new dye-making method that reprocesses fibers by turning pre-consumer manufacturing unit reducing waste into a coloured powder. “The gathering is so particular to me as a result of I used to be capable of work with Tommy Hilfiger to co-create this vary which incorporates these superb, high-quality, sustainable variations of their most traditional clothes gadgets.”
“What if we might reinvent what as soon as was tossed apart?,” Mendes asks within the advert for the clothes line that leans into the model’s signature pink, white and blue coloration palette. “Take it, remake it, change is all the time very important. There’s not higher time to encompass your self with inspiration, with individuals who transfer you. With clothes created from discarded materials, coloured with reminiscences and reborn into new icons.”
The discharge notes that the gathering was impressed by Hilfiger’s tackle “pre-90s prep,” with an emphasis on inclusivity throughout 4 ideas: Coloration Reborn, Supplies Reborn, Self Reborn and Group Reborn. “The Tommy X Shawn Classics Reborn assortment marks one other step in the direction of realizing our imaginative and prescient for sustainability, as we purpose to create vogue that Wastes Nothing and Welcomes All,” stated Hilfiger within the assertion. “Shawn is a powerful younger man and advocate for constructive change. We’re proud to companion with him and proceed enjoying our half in making a extra accountable way forward for vogue.”
To mark the launch of the worldwide marketing campaign, Hilfiger and Mendes are internet hosting a collection of occasions in London, Berlin, Milan and Mexico Metropolis; the items can be found right here and in Tommy Hilfiger shops and retail companions worldwide.
Try the Tommy X Shawn advert and a few photos from the marketing campaign beneath.
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Cass Chicken
