Spotify is launching a brand new video interview sequence that dives into new albums earlier than they’re launched.
Countdown To will function artists conversing with fellow performers, collaborators, members of the family or buddies to debate the inspiration behind their new initiatives. The sequence will debut on Friday at midnight ET/9 p.m. PT Thursday, and the primary episode will function Jelly Roll in dialog with MGK forward of the discharge of Superbly Damaged, the Grammy-nominated country-rap act’s new album out on Oct. 11. The genre-mixing artists beforehand collaborated on the track “Lonely Street.”
“I acquired to sit down down with MGK and provides viewers an actual window right into a candid dialog between two artists as part of Countdown To. I’m proud to be the primary artist to be a part of Spotify’s model new sequence and admire the possibility to share a number of the tales that contributed to the creation of my new album, Superbly Damaged,” Jelly Roll says in an announcement.
Countdown To is an extension of Spotify’s Countdown Web page, the place followers can pre-save an artist’s upcoming album, preview the tracklist, buy merch and extra.
“Countdown To is the most recent effort in our ongoing dedication to highlight artists and their new music on Spotify,” says Sarah Patellos, Head of Spotify Music Studios. “This new function … gives superfans a deeper connection to their favourite artists by sharing artists’ private tales and artistic inspirations. Working with director Karam Gill and mgx inventive, these intimate conversations are shot documentary model, to essentially get to the foundation of every artist’s inventive journey.”
Clips from every Countdown To episode shall be out there on every featured artist’s Countdown Web page, and the total interview shall be out there as a vodcast episode on Spotify and YouTube.
Superbly Damaged, which touches on themes like habit, restoration and self-growth, is the follow-up to Jelly Roll’s 2023 album Whitsitt Chapel, which featured the hits “Want a Favor” and “Save Me,” which earned a Grammy nomination earlier this 12 months.
