Solely 50 per cent of vinyl consumers within the US personal a report participant, a brand new examine has discovered.
Based on Luminate, which lately printed its High Leisure Developments for 2023 report, “50 per cent of customers who’ve purchased vinyl previously 12 months personal a report participant, in comparison with 15per cent per cent amongst music listeners total” [via Music Business Worldwide].
Luminate seems to have credited these statistics largely to “superfans” whom it defines as “music listeners who spend above common (median) time AND cash on music, actively uncover new music, take part in music-related actions on social media, and plan on attending a reside music occasion within the subsequent 12 months”.
The vast majority of music income (84 per cent in 2022) nonetheless comes from streaming providers.
That means that many of those “superfans” purchase vinyl as a part of merch – not essentially listening to it.
The information follows vinyl outselling CD within the UK for first time in 35 years, in response to figures launched by the Leisure Retailers Affiliation (ERA) in January.
Total music gross sales elevated by three per cent in 2022 to nearly £2billion, which is the best determine since 2003 and almost double the extent of their low level in 2013.
Based on the printed figures, bodily gross sales fell barely by 3.8 per cent to £280.4million, however levelled out because the vinyl format confirmed sustained development whereas CD declined.
Vinyl album gross sales grew 11 per cent to £150.5million, whereas CD album gross sales in distinction fell 17.4 per cent to £124million, the primary time that vinyl has outsold CD by worth since 1987.
