TITAN CONTENT Announces Girl Group AtHeart, Members Sorin & Michi

Lower than 9 months after Nikki Semin Han organized what the previous SM Leisure CEO referred to as “the Avengers of the Ok-pop neighborhood becoming a member of forces to redefine the trade” in TITAN CONTENT, the newly-launched enterprise is formally starting to roll out its first-ever artist.

Billboard can completely reveal the primary particulars on TITAN CONTENT’s forthcoming woman group AtHeart, which is ready to formally debut within the first half of 2025.

Starting with the reveal of AtHeart’s first two members Sorin and Michi, the upcoming act will share all its members within the coming months as the longer term stars develop particular person on-line presences and join with followers whereas making ready for his or her Ok-pop debut through particular person Instagram and TikTok accounts. TITAN CEO Katie Kang says, “The members shall be sharing their each day lives and distinctive personalities via their social accounts, showcasing their journey to changing into AtHeart collectively. TITAN will reveal all members of AtHeart sequentially with particular content material this yr.”

Each 17 years outdated, Sorin and Michi hail from South Korea and Hawaii, respectively, and start the construction of what TITAN describes as a lady group that “will attraction to audiences all over the world.”

Concurrently revealing a brand new Ok-pop group’s members and launching their particular person social media accounts is unconventional within the Korean-entertainment trade. Most new-artist startups are saved secret — even when pre-debut social media accounts are launched for a bunch, particular person member accounts are inclined to launch years after establishing themselves on the scene. (For instance, BLACKPINK’s 4 members launched their particular person accounts lower than two years after debuting, nevertheless it took greater than eight years for the BTS guys.)

Nonetheless, as CEO Kang provides, the technique is part of the group’s total imaginative and prescient towards extra linked Ok-pop idols.

“The identify ‘AtHeart’ speaks to this group’s real nature and the connection and love they are going to construct with their followers by empowering them to be their genuine selves,” Kang tells Billboard. “TITAN has been scouting and holding world auditions for the reason that starting of 2024 and we have been captivated by the unbelievable expertise we found. These members are so uniquely charming and so they embody the subsequent technology of Ok-pop. I do know followers all over the world will resonate with their real personalities and I’m so excited for all the worldwide followers to take heed to their songs and watch their efficiency.”

“As the primary Ok-pop firm established within the U.S., TITAN will take an revolutionary and disruptive method to creating, advertising and marketing, and selling the content material and artists we produce,” provides Han, Chairman at TITAN. “Working with powerhouse executives, creators, and producers from each East and West, we are going to break the mildew by concentrating on world markets concurrently from the beginning.”

Chief Enterprise Officer Dom Rodriguez describes the Los Angeles–based mostly firm as “an artist-first and fan-first firm,” touting its prodigious targets might be met with TITAN’s deeper involvement within the musical and private processes of creating Ok-pop stars.

“We’re relentless in our pursuit of innovation and creativity,” the CBO provides. “We prioritize the wants of our artists, the distinctive songwriters and producers who’re integral to our success, and the devoted followers who drive the Ok-pop phenomenon. Our hands-on A&R course of is meticulously designed to raise the subsequent technology of Ok-pop artists, sustaining the best requirements of musical greatness. Collaborating with achieved writers and high music producers worldwide, we’re dedicated to upholding excellence and shaping the way forward for music.”

“AtHeart marks the start of an thrilling journey constructed upon the connection between Ok-pop idols, their devoted followers, and music, with a dedication to upholding every little thing that makes Ok-pop distinctive and particular,” says TITAN Chief Visible Officer Guiom Lee. “Backed by a crew of trade specialists who share a profound love and understanding of the style, we are going to show innovation throughout all aspects of AtHeart, pushing the boundaries in right now’s ever-changing digital panorama. From top-tier visuals and vogue to charming musical performances, we’re excited to unveil AtHeart to a world viewers.”

As beforehand reported, the crew making up TITAN has experiences with Ok-pop artists throughout generations, together with chart-topping names like BoA, Tremendous Junior, Ladies’ Era, EXO, TWICE, Monsta X, ITZY, The Boyz, and extra. Past artist improvement and administration, TITAN plans to provide music festivals and revealed plans to mix “conventional Ok-pop coaching and artist improvement with Web3 and metaverse innovation.” The corporate additionally introduced right now that it’ll quickly open an upcoming platform the place “AtHeart will talk with world followers with new and various content material via a Ok-pop fandom platform that mixes varied revolutionary applied sciences resembling Web3 and AI.”

Get to know Sorin and Michi in these first-look photographs under and by following the longer term AtHeart members on social media. Look out for extra from the group through its official web site