Music big Common Music Group (UMG) and Amazon Music unveiled an expanded world relationship on Monday that they mentioned would “allow additional innovation, unique content material with UMG artists, and development of artist-centric ideas together with elevated fraud safety.” The companions mentioned they’d “work collaboratively to handle, amongst different issues, illegal AI-generated content material, in addition to defending towards fraud and misattribution.”
The expanded deal displays the 2 corporations’ “shared dedication to advancing and safeguarding human artistry whereas guaranteeing UMG’s artists obtain their industrial potential via the service’s continued product enhancements and unique content material that elevate genuine engagement between artists and followers,” they mentioned in an announcement.
According to that, UMG and Amazon Music will collectively “discover new and enhanced product alternatives designed to profit artists and enrich the expertise of their followers.” UMG mentioned the partnership information comes because it “continues to increase in audio, together with additional innovation in audiobooks, audio and visible programming,” and invests in live-streamed content material.
“We’re very excited to advance our long-standing, glorious partnership with Amazon Music that marks a brand new period in streaming – Streaming 2.0,” mentioned UMG chairman and CEO Lucian Grainge. “We admire Amazon Music’s deep dedication to the pursuits of our artists, and look ahead to progressing our shared artist-centric aims via product innovation and accelerating development of their service.”
Added Steve Increase, vp of audio, Twitch and video games for Amazon: “UMG has all the time been a collaborative accomplice to Amazon Music, and as we proceed to invent and introduce extra artist-to-fan connections via our product and unique content material, we’re redefining what it means to be a streaming service. We’re thrilled to increase our relationship with UMG which can allow us to accomplice on significant new methods for artists to deepen their engagement with followers around the globe, whereas working collectively to guard the work of artists, songwriters, and publishers.”
Common has been partnering with new AI corporations dedicated to respecting and serving to to maximise the industrial influence and attain that responsibly skilled AI can convey to artists. Its offers have include the likes of YouTube/Google, ProRata.AI, Endel, SoundLabs, BandLabs, and Roland. It not too long ago additionally launched Brenda Lee’s Rockin’ Round The Christmas Tree in Spanish for the primary time utilizing SoundLabs AI expertise, totally authorized by the artist.
On the finish of October, the music big additionally teamed up with L.A.-based AI music firm Klay Imaginative and prescient on what the companions described as “a pioneering industrial moral foundational mannequin for AI-generated music that works in collaboration with the music business and its creators.”
