Swizz Beatz and Timbaland are bringing the “Verzuz” collection again with a brand new main platform for viewers to observe musicians face off in a song-against-song battle.
The legendary producers introduced Wednesday that Verzuz cemented an unique partnership for unbiased distribution with the social media web site X.
Swizz Beatz stated he’s trying ahead to the brand new chapter for Verzuz, which grew to become common in the course of the coronavirus pandemic.
“Not solely are we excited to have Verzuz on X, we’re excited to assist X construct the most important leisure firm on the planet,” he stated in assertion earlier than he thanked a number of X executives together with proprietor Elon Musk for believing of their imaginative and prescient. “We are able to’t wait to get again to work.”
Each firms agreed on a “mutually useful alliance” the place Swizz Beatz and Timbaland preserve full possession and artistic management, whereas X receives unique distribution rights.
Timbaland stated he’s thrilled to broaden their viewership by means of X, which has greater than 300 hundreds of thousands month-to-month lively customers. Viewers will have the ability to watch “Verzuz” at no cost.
“Our purpose has all the time been to deliver Verzuz to the world which we are able to now do greater than ever,” he stated.
“Verzuz” got here to life in 2020 after a pleasant competitors between Swizz Beatz and Timbaland on social media began off to entertain homebound followers in the course of the pandemic. However their platform ultimately developed into a spot the place a few of music’s greatest stars competed in opposition to one another in the identical vogue.
The collection had grown from a novel occasion to bridging music’s previous and current. It started on Instagram Stay to having in-person battles in entrance of an viewers.
Among the most epic battles have included John Legend vs. Alicia Keys, Erykah Badu vs. Jill Scott, Gladys Knight vs. Patti LaBelle, Gucci Mane vs. Jeezy, Brandy vs. Monica and Snoop Dogg vs. DMX. An April battle between Babyface vs. Teddy Riley ended abruptly as a result of audio points however was accomplished one other night time.
The collection was acquired by Triller in 2021, however Swizz Beatz and Timbaland sued the social video platform firm for breach of contract. The producers settled with Triller in 2022.
“Our platform stands on the forefront of innovation, and Verzuz defines the essence of an progressive content material expertise,” stated X CEO Linda Yaccarino. “As we proceed to work with probably the most thrilling voices to deliver premium content material to X, there isn’t any higher match than this collection.”
