South Korean singer Jimin, additionally of the Ok-pop boyband BTS, has been revealed as one of many stars of jewelry model Tiffany & Co.’s new marketing campaign.
The brand new “That is Tiffany” marketing campaign is the primary from the model to star Jimin since he was named an envoy for the jeweller final month. The marketing campaign additionally stars Zöe Kravitz and Gal Gadot.
In an accompanying video, the Ok-pop idol wears items from the band’s Tiffany HardWear assortment, together with a pavé diamond-encrusted hyperlink necklace and an identical bracelet. Watch the video under.
“I’m excited to affix the Tiffany & Co. household with two iconic collections,” Jimin stated of the marketing campaign in a press release to WWD. “The HardWear and T Collections are a pinnacle expression of luxurious.”
“Our ‘This Is Tiffany’ marketing campaign is an genuine homage to particular person fashion,” stated Alexandre Arnault, Tiffany & Co.’s EVP for product and communication. “We might make the jewelry however it’s home ambassadors like Zoë, Jimin and Gal who give which means to the collections and make our items all their very own.”
In the meantime, Kravitz stated that “working with Tiffany has been a dream come true”. She added: “Jewelry is so private and it’s wonderful to see how individuality can shine by every assortment.”
“As a long-term pal of the Home, I’m proud to symbolize the Tiffany T assortment within the marketing campaign; a group impressed by the connections we really feel however can not all the time see,” Gadot stated.
Final month, Jimin launched his first studio album ‘FACE’, which options the singles ‘Like Loopy’ and ‘Set Me Free Pt.2’. The previous has since gone on to prime the Billboard Scorching 100.
In the meantime, Jimin is the newest BTS member to star in a vogue model’s marketing campaign. RM was beforehand welcomed to the Bottega Veneta “household” by the model’s inventive director Matthieu Blazy, whereas Jungkook turn out to be the most recent world ambassador for Calvin Klein.
