Take that, rewind it again, Usher is about to make the Tremendous Bowl go smack! This yr’s Apple Music Tremendous Bowl LVIII Halftime Present star dropped the trailer for what guarantees to be a super-hype sport break on Friday morning (Jan. 12).
The primary take a look at what Usher has in retailer got here through a one-minute hype video taking viewers on a kaleidoscopic journey by 30 years of Ush. It opens with a gospel choir singing “Peace Up,” as numerous different followers second that emotion over a church organ and the choir provides “A-town down” in a tribute to the clip’s soundtrack tune: 2004’s smash with Lil Jon and Ludacris, “Yeah!”
After a girl says “take that and rewind it again,” the digital camera rolls into the previous to 1998, after Usher’s second album, 1997’s My Approach, blew the singer up into a world famous person due to such hits as “You Make Me Wanna…” and “Good & Sluggish.” The clip even contains some previous video of a pre-fame, teenage, babyfaced Usher smiling within the studio as a bunch of double-dutching women reveal that “Yeah!” is their favourite tune.
The tune that topped the Billboard Sizzling 100 for 12 consecutive weeks in 2004 bubbles up and will get reworked by a marching band, subway flutist, teenage string quartet, late evening diner beatbox crew, pianist and pal J Balvin — who recreates the well-known oven door meme — amid footage of Ush killing it on stage. One other pal, BTS singer and “Standing Subsequent To You” collaborator Jung Kook makes a quick cameo, together with NBA famous person LeBron James, who can also’t assist singing alongside to the hit’s indelible refrain.
The clip ends with Usher, 45, standing in opposition to a crimson background sporting shades and an open-to-the-navel black shirt and matching gloves as he swings his signature U pendant round his neck framed by the phrases “One efficiency. 30 years within the making.”
Usher introduced he was taking up the long-lasting gig in September, saying in a press release, “It’s an honor of a lifetime to lastly examine a Tremendous Bowl efficiency off my bucket checklist. I can’t wait to carry the world a present in contrast to the rest they’ve seen from me earlier than. Thanks to the followers and everybody who made this chance occur. I’ll see you actual quickly.”
The inaugural Apple Music-sponsored Tremendous Bowl Halftime Present befell final yr with Rihanna setting new viewership data as she unveiled her second being pregnant throughout a efficiency. Usher will carry his hits to the stage in Las Vegas’ Allegiant Stadium for this yr’s sport on Feb. 11 as he will get able to launch his upcoming ninth studio album, Coming House, on Feb. 9. The massive sport will air reside on CBS and stream reside on Paramount+, NFL+ and Vix.
Watch the Apple Music Tremendous Bowl LVIII Halftime Present preview under.
