Live performance movies and music documentaries drove music income. That is only one key takeaway from the 2024 Yr-Finish Music Report by leisure information and insights firm Luminate, which was revealed on Wednesday.
The truth that music docs imply enterprise is clear from some insights within the report. “Live performance movies and music documentaries as soon as once more demonstrated their worth to each streaming platforms, with Netflix, Prime Video, and Disney+ main the cost to satiate client demand for the format, and music rights holders, who profit from related streaming surges and royalties,” the report highlighted.
Luminate’s Streaming Viewership device highlighted the most-watched music documentaries throughout all main platforms in 2024, led by Netflix’s The Biggest Night time in Pop, concerning the evening in 1985 when the business’s largest stars got here collectively to report “We Are the World.” Since making its debut in January 2024, it reached 1.27 billion minutes streamed (see chart), in line with Luminate.
Prime Video’s I Am: Celine Dion got here in second, adopted by Netflix’s Return of the King: The Fall and Rise of Elvis Presley, and Netflix’s Miss Americana, a Taylor Swift documentary initially launched in January 2020. “Regardless of being the oldest on the checklist, Miss Americana was the fourth most-watched music documentary in 2024, a resurgence fueled by the discharge of Swift’s The Tortured Poets Division album and the worldwide success of her Eras Tour, proving how strategic cross-promotion can breathe new life into catalogs and their income potential,” Luminate defined.
Talking of Swift, she topped the 2024 world rankings as probably the most streamed songwriter and influential artist.
“Taylor Swift’s world dominance continued in 2024 together with her critically acclaimed album The Tortured Poets Division and record-breaking Eras Tour,” the agency highlighted. “Now, for the primary time, Luminate may reveal that Swift was the most-streamed songwriter worldwide in 2024. An evaluation of the highest 1000 globally streamed songs positioned Swift at the number one spot, surpassing business icons like Max Martin, who has written for Katy Perry, Britney Spears, Ariana Grande, and plenty of extra stars, and The Weeknd.”
Songwriters from the U.S., U.Okay., and Canada accounted for probably the most streams of the highest 1,000 songs on 2024, the report exhibits, but additionally highlights “the rising affect of worldwide songwriters from Sweden and France who declare the fourth and fifth spots, respectively. Australia, Norway, Germany, Colombia, and South Korea accomplished the highest 10, reflecting the range of the fashionable hit-making panorama.”
Luminate
Swift’s dominance is additional bolstered by her taking the highest spot in Luminate’s inaugural rating of probably the most influential artists on the planet. This Luminate Index is a “composite metric for understanding the depth, breadth, and affinity of an artist’s fandom amongst U.S. shoppers, serving to manufacturers to make knowledgeable choices on the subject of artist partnerships,” the agency defined. “Feminine artists occupied eight of the highest 10 positions, with Swift in pole place, adopted by Adele and Beyoncé. Elton John (fourth) and Eminem (sixth) had been the one male artists to make it into the highest 10,” with Rihanna coming in fifth, whereas additionally rating #1 amongst Gen Z shoppers. Rounding out the highest 10 had been Shakira (seven), Ariana Grande (eight), Girl Gaga (9), and Dolly Parton (tenth).
Luminate is a subsidiary of PME TopCo., a three way partnership between The Hollywood Reporter proprietor Penske Media Company and Eldridge. Its evaluation used 23 trillion information factors from hundreds of artists and information from greater than 500 companions spanning digital, retail, and airplay.
