Main women, resembling Taylor Swift, Billie Eilish, Sabrina Carpenter, and Chappell Roan, boosted pop music in 2024 to overhaul Latin, which had been main on the mid-year mark, because the fasting-growing style of the 12 months when it comes to U.S. music streams.
“Pop’s reputation surged final 12 months, “surpassing Latin because the fastest-growing style in 2024,” the Yr-Finish Music Report by leisure information and insights firm Luminate highlighted on Wednesday. “Ladies led the cost, with 63.4 % of the U.S. prime 100 pop audio streams carried out by feminine artists, together with Taylor Swift, Billie Eilish, and Sabrina Carpenter.” General, there have been 47 feminine pop artists featured within the style’s prime 100, it additionally famous.
Certainly, Luminate’s record of prime U.S. pop artists by on-demand audio streaming quantity is led by Swift, Eilish, Carpenter, Ariana Grande, Olivia Rodrigo, and Roan, with Benson Boone coming in seventh because the highest-ranking male performer. Bruno Mars, Tate McRae, and Teddy Swims spherical out the highest 10.
The Luminate report additionally put the highlight on some key traits inside genres. “Regional Mexican is driving Latin’s development within the U.S. and is now the most important Latin subgenre,” it highlighted, for instance.
However there was no change when it comes to the most well-liked music style. Regardless of a 2.3 % decline in its general share, R&B and Hip-Hop remained essentially the most streamed style final 12 months, accounting for one in each 4 U.S. streams, or 341 billion, in response to Luminate. It ranked forward of rock, pop, nation, Latin, dance/digital, and world music. Amongst different titbits, Hip-Hop followers are 130 % extra possible to purchase merchandise from an artist’s on-line retailer than the typical music streamer, its year-end report additionally discovered.
Luminate is a subsidiary of PME TopCo., a three way partnership between The Hollywood Reporter proprietor Penske Media Company and Eldridge. Its evaluation used 23 trillion information factors from hundreds of artists and information from greater than 500 companions spanning digital, retail, and airplay.
