Common Music Group, led by chairman and CEO Lucian Grainge, is teaming up with L.A.-based AI music firm Klay Imaginative and prescient on what they described as “a pioneering business moral foundational mannequin for AI-generated music that works in collaboration with the music {industry} and its creators.”
Klay is positioning itself to develop into “the spine for a brand new period of innovation, powering new merchandise and experiences, dedicated to the premise that AI can bolster and develop musical creativity and human artistry,” the companions stated. Monday’s press launch even known as Klay an “moral AI music firm.”
The 2 corporations stated that they share “the conviction that state-of-the-art foundational AI fashions are finest constructed and scaled responsibly by constructive dialogue and consensus with these liable for the artistry that shapes world tradition.” They added: “Constructing generative AI music fashions ethically and totally respectful of copyright, in addition to identify and likeness rights, will dramatically reduce the risk to human creators and stand the best alternative to be transformational, creating important new avenues for creativity and future monetization of copyrights.”
Klay is led by executives from the fields of music and know-how, together with music producer and tech visionary Ary Attie, Thomas Hesse, the previous president of Sony Music Leisure, and Björn Winckler, who is ready to affix the agency quickly from Google Deepmind.
“Klay is dedicated to serving artists and songwriters and people who assist them, together with music publishers and labels, distributors, and different rights holders throughout the main and Indie label panorama,” the corporate stated. “Klay is creating a worldwide ecosystem to host AI-driven experiences and content material, together with correct attribution, and won’t compete with artists’ catalogs in conventional music companies.”
Michael Nash, government vp and chief digital officer of Common Music Group (UMG) stated the music big was excited “to discover new alternatives and moral options for artists and the broader music ecosystem, advancing generative AI know-how in methods which can be each respectful of copyright and have the potential to profoundly affect human creativity. UMG has at all times endeavored to steer the music {industry} in driving innovation, embracing new applied sciences and supporting entrepreneurship whereas defending human artistry.”
Added Attie, founder and CEO of Klay: “Analysis is crucial to constructing the foundations for AI music, however the tech is barely an empty vessel when it doesn’t interact with the tradition it’s meant to serve. Klay’s obsession is not only to showcase its analysis innovation however to make it invisible and mission-critical to individuals’s each day lives. Solely then can music AI develop into greater than a short-lived gimmick. Our nice artists have at all times embraced the most recent applied sciences – we imagine the following Beatles will play with Klay.”
Klay stated it’s creating a brand new Massive Music Mannequin (KLayMM) to advance state-of-the-art music AI. “The corporate is at present in stealth however plans to launch within the coming months with a product that can revolutionize the best way individuals take into consideration music, presenting a brand new, intuitive music expertise,” it added.
On Friday, UMG launched Brenda Lee’s Rockin’ Round The Christmas Tree in Spanish for the primary time utilizing SoundLabs AI know-how, totally authorized by the artist.
Common has been partnering with new AI corporations dedicated to respecting and serving to to maximise the business affect and attain that responsibly skilled AI can carry to artists. Its offers have include the likes of YouTube/Google, ProRata.AI, Endel, SoundLabs, BandLabs, and Roland.
UMG can be in litigation with Anthropic AI, in addition to being a part of an industry-wide motion in opposition to Suno & Udio.
