Usher will headline the 2024 Tremendous Bowl Halftime Present introduced by Apple Music, through the sport set to happen Feb. 11, 2024.
The long-lasting singer from Atlanta will take the stage at Allegiant Stadium in Las Vegas, the primary time the massive sport will happen in that metropolis.
“It’s an honor of a lifetime to lastly verify a Tremendous Bowl efficiency off my bucket record. I can’t wait to convey the world a present in contrast to anything they’ve seen from me earlier than,” Usher stated in a press release. “Thanks to the followers and everybody who made this chance occur. I’ll see you actual quickly.”
Usher has additionally introduced that his ninth album, Coming Dwelling, will arrive arriving on Tremendous Bowl Sunday. This set marks his first new album since 2016’s Laborious II Love, which peaked at No. 5 on the Billboard 200. He additionally teamed up with Zaytoven for the eight-track mission, A, in 2018. The upcoming album will characteristic his earlier 2023 launch “Good Good,” that includes Summer time Walker and 21 Savage.
Throughout his profession, Usher has 18 amassed prime 10 hits on the Sizzling 100, together with 9 No. 1s, with songs like “U Obtained It Unhealthy,” “Yeah!” feat Lil Jon and Ludacris, “My Boo” with Alicia Keys and “OMG” feat. will.i.am., which is able to certainly ramp up the hypothesis round who could come out as a particular visitor alongside him. He additionally has 4 No. 1 albums on the Billboard 200 to his title throughout his profession.
“Usher is an icon whose music has left an indelible mark on the cultural panorama all through his profession, we couldn’t be extra excited to have him headline this 12 months’s Apple Music Tremendous Bowl Halftime Present,” stated Seth Dudowsky, the pinnacle of music for the NFL, in a press release. “We stay up for working with Usher, Roc Nation and Apple Music to convey followers one other Halftime Present for the historical past books.”
This 12 months will mark the fifth 12 months of the partnership between the NFL and Roc Nation to provide the Halftime Present, after a deal struck in 2019. That partnership has resulted in halftime reveals by Shakira and Jennifer Lopez (2020), The Weeknd (2021), a hip-hop showcase anchored by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar (2022), and Rihanna (2023).
“Usher is the final word artist and showman. Ever since his debut on the age of 15, he’s been charting his personal distinctive course. Past his flawless singing and distinctive choreography, Usher bares his soul,” JAY-Z stated in a press release. “His outstanding journey has propelled him to one of many grandest phases on the earth. I can’t wait to see the magic.”
This may also mark the second 12 months that the halftime present might be introduced by Apple Music, after a decade of Pepsi sponsorship. The Rihanna efficiency in 2023 — throughout which the celebrity revealed she was pregnant along with her second baby with A$AP Rocky — was the most-watched halftime present of all time.
“The Apple Music Tremendous Bowl Halftime Present is among the most extremely anticipated music occasions of the 12 months and we’re excited to convey this legendary present to followers everywhere in the world in Spatial Audio, together with tons of unique movies, interviews, playlists and a lot extra throughout Apple Music,” Apple’s vp of Apple Music, Apple TV+, sports activities and Beats Oliver Schusser stated in a press release. “We’re so pleased with what we have been in a position to accomplish along with the NFL and Roc Nation final 12 months and now with the insanely proficient Usher set to take the stage we’re wanting ahead to a different unimaginable Halftime Present from one of many world’s all-time best performers.”
The present might be produced by DPS, with government producers Roc Nation and Jesse Collins, and might be directed by Hamish Hamilton.
